Company History
Since our inception on April 21, 1996, SuperBikes has been more than just a motorcycle distributor — we’ve been a trusted companion for thousands of motorcycle riders, empowering their journeys or businesses with exceptional bikes and top-tier services.
What started as a modest, family-owned business nearly three decades ago has blossomed into one of the Philippines' premier motorcycle distribution groups. Driven by passion and dedication, SuperBikes has grown from a single shop into an expansive network of 165 stores, each catering to the diverse needs of both small and large motorcycle owners.
Our footprint stretches across Luzon, with stores strategically positioned in major provinces and cities. This includes:
- 128 Multibrand Shops
- 22 Honda Stores
- 10 Yamaha Stores
- Specialized hubs like the Yamaha Revzone in Angeles City, Kawasaki KRIB in Batangas City, and the Honda Big Bike Shop in Angeles City
- Two Flagship Stores showcasing cutting-edge models and services
At SuperBikes, we don’t just sell motorcycles — we cater to the riders’ entire motorcycle ownership. Our after-sales service centers and affiliate offices ensure that every rider experiences continuous support, no matter where the road takes them.
Our commitment to excellence has earned the trust of tens of thousands of satisfied customers, from solo riders or business owners to major corporate accounts like San Miguel Corporation, Pilipinas Shell, Clark Development Corporation, Department of Agriculture, Philippine Navy, ABS-CBN Foundation, Tarlac Electric Cooperative, Angeles Electric Cooperative, Coca-Cola Bottlers Inc., and many more.
What sets us apart? It’s our family-oriented business approach. We believe in personalized service, forging lasting relationships, and treating every customer like part of our SuperBikes family. This philosophy has been the cornerstone of our growth and the driving force behind our continued success.
As we look ahead, SuperBikes remains committed to fueling your passion for riding, offering not just motorcycles, but an experience that’s built on trust, quality, and a relentless pursuit of excellence.
Our Vision, Mission, Core Values
Vision
To be recognized as the Dealer of Choice in every area we serve, consistently delivering unparalleled value, service, and professionalism. Our goal is to lead the industry and become the number one choice for motorcycle customers in all our operational areas.
Mission
Our mission is to be the leading provider of motorcycles, motorcycle products, and services, offering exceptional value in every region we operate. We are dedicated to meeting the diverse needs of our customers through quality products, outstanding service, and a commitment to professionalism. By prioritizing customer satisfaction and continuously enhancing our offerings, we aim to establish lasting relationships and solidify our reputation as the Dealer of Choice.
Core Values
At SuperBikes, we are committed to upholding the highest standards of professionalism, integrity, and customer-centric service. We strive to be recognized as the friendliest and most professional dealer in every community we serve. Our core values are rooted in the belief that exceptional customer experiences, strong relationships, and a passion for motorcycles are the foundation of our success.
We foster a culture of respect, teamwork, and continuous improvement, ensuring that every interaction reflects our dedication to quality and excellence. By consistently delivering unparalleled value and service, we aim to be the Dealer of Choice, trusted by our customers, employees, and partners alike.
Company Pride
At SuperBikes, we take immense pride in our commitment to excellence and our aspiration to be recognized as the Dealer of Choice. We believe that our success is rooted in the values we uphold and the standards we set. Our dedication is reflected in the following principles:
- Creating a Professional and Welcoming Environment: We ensure that every visitor experiences a professional, inviting, and welcoming atmosphere, fostering positive first impressions and lasting relationships.
- Staff Approachability: Our team embodies warmth and friendliness, engaging with all individuals with respect and genuine interest, regardless of their connection to the company.
- Role and Skill Clarity: We empower our staff with clear understanding of their roles, responsibilities, and the skills needed to communicate effectively, provide tailored solutions, and meet client expectations.
- Professional Image: Our personnel consistently present a competent and polished image, reflecting the company’s integrity and commitment to professionalism.
- Exceptional Client and Agent Treatment: We prioritize prompt, reliable responses, uphold our promises, and deliver exceptional service to clients and agents alike.
- Swift Credit Decision Feedback: Timeliness and accuracy in providing credit decision feedback are hallmarks of our client interactions.
- Concern and Attention: We demonstrate genuine concern and attentiveness in every interaction, ensuring that clients and agents feel valued and heard.
- Accurate Records and Information: Maintaining precise records and transparent information supports our reliability and aids in the effective fulfillment of contracts.
- Innovative Financing Offers: Our commitment to innovation drives us to offer financing solutions that are both creative and cost-effective, meeting the evolving needs of our clients.
Through these guiding principles, we reaffirm our dedication to excellence, collaboration, and growth. By focusing on these areas, we move closer to our shared vision of success, solidifying our position as the Dealer of Choice.
